You Got Served

We have nothing but plans to eat out all weekend! I cleared out the fridge (melon + miso, Abe’s leftover kale salad) before Friday’s event…

…a get-together at Bar Covell

Abe got a hemp beer…

…I ordered one of their two dessert options – the Croissant Bread Pudding

Valrhona chocolate…

…and a shot of vanilla creme anglaise

Still hot! I ate about 2/3 of it.

Since Abe is a vegetarian and I don’t drink, we usually end up contributing a lot more than our “fair share” at these group gatherings (typically heavy on the meat and alcohol). But not last night! We arranged to pay for our portion of the bill through a new digital payment platform by American Express, called Serve.

It takes about a day to set up, since you have to apply and wait for your account to be verified. But once it is, you and anyone else who uses Serve can immediately send one another $$$

That means one person pays, without everyone having to plunk down a cluster of credit cards, or asking the waitress to break a wad of twenties. I can now use my iPhone App to deposit funds (you can also do this via computer) directly into my friend’s Serve account, since he ran the tab.

As part of the Foodbuzz Tastemaker Program, I received a $250 stipend to try Serve from American Express. Sign up for Serve and receive $10 credit towards your first use. Comment below within the next 7 days for your chance to win an extra $100 credit to your account! Official sweepstakes and regulations may be found here.


Covell on Urbanspoon

  • Jacky

    Dessert looks awesome!


    What a great idea! It also is the solution of the “awkward” talk of how much the other will receive when you offer to pay for your portion!

  • Joy

    That is a brilliant idea!!

  • Victoria (District Chocoholic)

    Oh man, Valrhona, that’s the stuff. That must have been an amazing dessert.

  • Emily

    My friend was just telling me about this the other day! What a brilliant idea. Separating bills always seems to leave someone being short-changed.
    And that dessert looks heavenly. Bread pudding is one of my guilty pleasures.

  • Diane Beebe

    Very cool app “serve” I will be checking it out!

  • Betsy @ A Dancer In The Kitchen

    Love this idea! Go American Express! Bread pudding is one of my favorites! The shot of creme anglaise looks soooo good too!

  • lauren

    I’m going to check Serve out – very cool!

  • Sues

    Serve sounds like a great idea to avoid awkward dinner conversations! My friends and I generally feel like everything works out over time, but with no meat + no alcohol, that would definitely change things!

  • kellybone

    Love that there is a button for “pizza party”! Not sure what in the world that means… but um… yay!

    And the hear ya on the bill spitting issue, vegetarian always get burned…

  • Annie

    Dude that sounds awesome! When I was a freshman in college, I remember a time when all the upperclassmen made the frosh pay way more at the end when the bill didn’t add up at a team dinner. Problem solved!

  • Y

    What a great new service. Makes divvying up the bill (and sending money to those friends who always ‘treat’ us!) so much easier.

    I know you didn’t sample much of the menu, but how did you like Bar Covell?

  • Living, Learning, Eating

    That sounds awesome! And that dessert looks delicious. :)

  • mc

    Dessert looks delicious! Yum =)
    This is the first time I’m hearing about ‘Serve’ — sounds awesome!

  • laura

    I am a broke college student, and the concept of serve works very well in my demographic! I would love (and use wisely!) 100 dollars.

  • Amy S

    Served sounds exactly like something I need. What a great idea by American Express!!

  • Kari

    I remember a few of these types of sites/apps popping up a while ago, but this looks like a really good implementation of the model.

  • mandyunruh

    Commenting commenting commenting! That bread pudding looked amazing. Did it taste as good? I think I’m gonna make sticky toffee pudding for Christmas dessert…love the blog, as always!

    • Lynn at The Actors Diet

      yes, their croissant bread pudding was heavenly. very rich. have ALWAYS wanted to try sticky toffee pudding!

  • eatreadtravel

    I love this! Thanks Lynn :)

  • pure2rawtwins

    what a great idea, never heard of served.

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  • Eve

    This sounds great! My friends and I are always throwing in a bunch of cards at the end of the meal.

  • Julie (A Case of the Runs)

    I signed up! I dont’ have a “smart enough” phone for it yet, but I plan on getting one hopefully!

  • Katie

    Awesome! I have never heard of this but what a great idea!

  • MarathonVal

    I love that idea! Definitely going to sign up!!

  • Meg

    i definitely need to start using served! the bread pudding looks delish too!

  • Alanna

    I cannot tell you how many dinner bill hassles this will save. It is always such a pain trying to separate the bill with large tables of friends!!

  • Megan

    What a great idea! I will definitely be using this service since I don’t drink and hate splitting the huge bill equally when mine much less. Thanks for sharing.

  • Maria

    that should certainly make future group gatherings easier!

  • Freckled Foodie

    this is the coolest! i can’t wait to set up my account. thanks for sharing, lynn! my fingers are crossed! that extra $100.00 would sure come in handy while i’m trying to pay for school and christmas presents this time of year!


  • Linda Wagner – Nutrition to Invigorate Mind, Body & Spirit

    Wow, I’ve never heard of that app, sounds pretty interesting and useful – especially with large groups! Cool idea!

  • Jasmine

    Interesting idea. I hope it catches on. Thanks for the giveaway!

  • Lindsay @ Lindsay’s List

    Pick me, Pick me!! Such a cool idea!

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  • robyn

    I would love to win!

  • Sara P.

    Yum! Looks delicious.
    Please enter me in the giveaway!

  • Kelly @ Foodie Fiasco

    Thanks for the giveaway!

  • AnAppleADay

    i’d ;love to try~

  • Lisa

    Oo pick me! :)

  • td

    It would be awesome to add $100 to my Serve account!

  • alice

    100 buckaroos can help a poor college freshman like me :)

  • susan smoaks

    i have heard a lot about serve and can’t wait to check it out
    susansmoaks at gmail dot com

  • Gee

    I’ve signed up for Serve AND downloaded the app to my iPhone! Woohoo!


  • Erin @ Girl Gone Veggie

    I signed up for Serve!

  • Aimee @ ShugarySweets

    What a cool thing! Hadn’t heard of it before today!

  • Christine

    Love this.

  • Erica Best

    I signed up for a Serve account!

    purple_lover_04 at msn dot com

  • Tiffany Langston

    That bread pudding looked amazing!

  • Kimberly

    What a great blog!!

    Serve is a great idea! I signed up through FB & my email address ~

    Have a great Christmas & New Years! :-)