You Got Served

We have nothing but plans to eat out all weekend! I cleared out the fridge (melon + miso, Abe’s leftover kale salad) before Friday’s event…

â€Ķa get-together at Bar Covell

Abe got a hemp beer…

…I ordered one of their two dessert options – the Croissant Bread Pudding

Valrhona chocolate…

…and a shot of vanilla creme anglaise

Still hot! I ate about 2/3 of it.

Since Abe is a vegetarian and I don’t drink, we usually end up contributing a lot more than our “fair share” at these group gatherings (typically heavy on the meat and alcohol). But not last night! We arranged to pay for our portion of the bill through a new digital payment platform by American Express, called Serve.

It takes about a day to set up, since you have to apply and wait for your account to be verified. But once it is, you and anyone else who uses Serve can immediately send one another $$$

That means one person pays, without everyone having to plunk down a cluster of credit cards, or asking the waitress to break a wad of twenties. I can now use my iPhone App to deposit funds (you can also do this via computer) directly into my friend’s Serve account, since he ran the tab.

As part of the Foodbuzz Tastemaker Program, I received a $250 stipend to try Serve from American Express. Sign up for Serve and receive $10 credit towards your first use. Comment below within the next 7 days for your chance to win an extra $100 credit to your account! Official sweepstakes and regulations may be found here.


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52 thoughts on “You Got Served

  1. Emily

    My friend was just telling me about this the other day! What a brilliant idea. Separating bills always seems to leave someone being short-changed.
    And that dessert looks heavenly. Bread pudding is one of my guilty pleasures.

  2. Sues

    Serve sounds like a great idea to avoid awkward dinner conversations! My friends and I generally feel like everything works out over time, but with no meat + no alcohol, that would definitely change things!

  3. kellybone

    Love that there is a button for “pizza party”! Not sure what in the world that means… but um… yay!

    And the hear ya on the bill spitting issue, vegetarian always get burned…

  4. Annie

    Dude that sounds awesome! When I was a freshman in college, I remember a time when all the upperclassmen made the frosh pay way more at the end when the bill didn’t add up at a team dinner. Problem solved!

  5. Y

    What a great new service. Makes divvying up the bill (and sending money to those friends who always ‘treat’ us!) so much easier.

    I know you didn’t sample much of the menu, but how did you like Bar Covell?

  6. mc

    Dessert looks delicious! Yum =)
    This is the first time I’m hearing about ‘Serve’ — sounds awesome!

  7. laura

    I am a broke college student, and the concept of serve works very well in my demographic! I would love (and use wisely!) 100 dollars.

  8. Kari

    I remember a few of these types of sites/apps popping up a while ago, but this looks like a really good implementation of the model.

  9. mandyunruh

    Commenting commenting commenting! That bread pudding looked amazing. Did it taste as good? I think I’m gonna make sticky toffee pudding for Christmas dessert…love the blog, as always!

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  11. Alanna

    I cannot tell you how many dinner bill hassles this will save. It is always such a pain trying to separate the bill with large tables of friends!!

  12. Megan

    What a great idea! I will definitely be using this service since I don’t drink and hate splitting the huge bill equally when mine much less. Thanks for sharing.

  13. Freckled Foodie

    this is the coolest! i can’t wait to set up my account. thanks for sharing, lynn! my fingers are crossed! that extra $100.00 would sure come in handy while i’m trying to pay for school and christmas presents this time of year!


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