You Got Served

December 10, 2011

in bar, dessert, giveaway, salads

We have nothing but plans to eat out all weekend! I cleared out the fridge (melon + miso, Abe’s leftover kale salad) before Friday’s event…

…a get-together at Bar Covell

Abe got a hemp beer…

…I ordered one of their two dessert options – the Croissant Bread Pudding

Valrhona chocolate…

…and a shot of vanilla creme anglaise

Still hot! I ate about 2/3 of it.

Since Abe is a vegetarian and I don’t drink, we usually end up contributing a lot more than our “fair share” at these group gatherings (typically heavy on the meat and alcohol). But not last night! We arranged to pay for our portion of the bill through a new digital payment platform by American Express, called Serve.

It takes about a day to set up, since you have to apply and wait for your account to be verified. But once it is, you and anyone else who uses Serve can immediately send one another $$$

That means one person pays, without everyone having to plunk down a cluster of credit cards, or asking the waitress to break a wad of twenties. I can now use my iPhone App to deposit funds (you can also do this via computer) directly into my friend’s Serve account, since he ran the tab.

As part of the Foodbuzz Tastemaker Program, I received a $250 stipend to try Serve from American Express. Sign up for Serve and receive $10 credit towards your first use. Comment below within the next 7 days for your chance to win an extra $100 credit to your account! Official sweepstakes and regulations may be found here.


Covell on Urbanspoon


1 Jacky December 10, 2011 at 8:35 am

Dessert looks awesome!

2 December 10, 2011 at 8:36 am

What a great idea! It also is the solution of the “awkward” talk of how much the other will receive when you offer to pay for your portion!

3 Joy December 10, 2011 at 9:36 am

That is a brilliant idea!!

4 Victoria (District Chocoholic) December 10, 2011 at 9:41 am

Oh man, Valrhona, that’s the stuff. That must have been an amazing dessert.

5 Emily December 10, 2011 at 9:50 am

My friend was just telling me about this the other day! What a brilliant idea. Separating bills always seems to leave someone being short-changed.
And that dessert looks heavenly. Bread pudding is one of my guilty pleasures.

6 Diane Beebe December 10, 2011 at 9:51 am

Very cool app “serve” I will be checking it out!

7 Betsy @ A Dancer In The Kitchen December 10, 2011 at 10:20 am

Love this idea! Go American Express! Bread pudding is one of my favorites! The shot of creme anglaise looks soooo good too!

8 lauren December 10, 2011 at 11:23 am

I’m going to check Serve out – very cool!

9 Sues December 10, 2011 at 11:41 am

Serve sounds like a great idea to avoid awkward dinner conversations! My friends and I generally feel like everything works out over time, but with no meat + no alcohol, that would definitely change things!

10 kellybone December 10, 2011 at 12:38 pm

Love that there is a button for “pizza party”! Not sure what in the world that means… but um… yay!

And the hear ya on the bill spitting issue, vegetarian always get burned…

11 Lynn at The Actors Diet December 10, 2011 at 4:14 pm

I think the pizza button helps you figure out quickly the cost and tip???

Sent from my iPhone Acting: Food: Body image:

12 Annie December 10, 2011 at 1:35 pm

Dude that sounds awesome! When I was a freshman in college, I remember a time when all the upperclassmen made the frosh pay way more at the end when the bill didn’t add up at a team dinner. Problem solved!

13 Y December 10, 2011 at 2:05 pm

What a great new service. Makes divvying up the bill (and sending money to those friends who always ‘treat’ us!) so much easier.

I know you didn’t sample much of the menu, but how did you like Bar Covell?

14 Lynn at The Actors Diet December 10, 2011 at 4:13 pm

Very hipster and small – both the menu and the place! But I liked it alot. And the prices were reasonable too. Reminded me of NYC.

Sent from my iPhone Acting: Food: Body image:

15 Living, Learning, Eating December 10, 2011 at 2:36 pm

That sounds awesome! And that dessert looks delicious. :)

16 mc December 10, 2011 at 4:47 pm

Dessert looks delicious! Yum =)
This is the first time I’m hearing about ‘Serve’ — sounds awesome!

17 laura December 10, 2011 at 7:20 pm

I am a broke college student, and the concept of serve works very well in my demographic! I would love (and use wisely!) 100 dollars.

18 Amy S December 10, 2011 at 9:11 pm

Served sounds exactly like something I need. What a great idea by American Express!!

19 Kari December 11, 2011 at 5:33 am

I remember a few of these types of sites/apps popping up a while ago, but this looks like a really good implementation of the model.

20 mandyunruh December 11, 2011 at 11:11 am

Commenting commenting commenting! That bread pudding looked amazing. Did it taste as good? I think I’m gonna make sticky toffee pudding for Christmas dessert…love the blog, as always!

21 Lynn at The Actors Diet December 11, 2011 at 1:03 pm

yes, their croissant bread pudding was heavenly. very rich. have ALWAYS wanted to try sticky toffee pudding!

22 eatreadtravel December 11, 2011 at 12:15 pm

I love this! Thanks Lynn :)

23 pure2rawtwins December 11, 2011 at 5:43 pm

what a great idea, never heard of served.

24 Eve December 12, 2011 at 10:02 am

This sounds great! My friends and I are always throwing in a bunch of cards at the end of the meal.

25 Julie (A Case of the Runs) December 12, 2011 at 10:28 am

I signed up! I dont’ have a “smart enough” phone for it yet, but I plan on getting one hopefully!

26 Katie December 12, 2011 at 1:41 pm

Awesome! I have never heard of this but what a great idea!

27 MarathonVal December 12, 2011 at 1:46 pm

I love that idea! Definitely going to sign up!!

28 Meg December 12, 2011 at 5:29 pm

i definitely need to start using served! the bread pudding looks delish too!

29 Alanna December 12, 2011 at 9:17 pm

I cannot tell you how many dinner bill hassles this will save. It is always such a pain trying to separate the bill with large tables of friends!!

30 Megan December 13, 2011 at 8:08 am

What a great idea! I will definitely be using this service since I don’t drink and hate splitting the huge bill equally when mine much less. Thanks for sharing.

31 Maria December 13, 2011 at 7:10 pm

that should certainly make future group gatherings easier!

32 Freckled Foodie December 14, 2011 at 8:32 am

this is the coolest! i can’t wait to set up my account. thanks for sharing, lynn! my fingers are crossed! that extra $100.00 would sure come in handy while i’m trying to pay for school and christmas presents this time of year!


33 Linda Wagner - Nutrition to Invigorate Mind, Body & Spirit December 15, 2011 at 8:50 pm

Wow, I’ve never heard of that app, sounds pretty interesting and useful – especially with large groups! Cool idea!

34 Jasmine December 16, 2011 at 1:44 pm

Interesting idea. I hope it catches on. Thanks for the giveaway!

35 Lindsay @ Lindsay's List December 16, 2011 at 2:05 pm

Pick me, Pick me!! Such a cool idea!

36 robyn December 17, 2011 at 11:30 am

I would love to win!

37 Sara P. December 17, 2011 at 12:38 pm

Yum! Looks delicious.
Please enter me in the giveaway!

38 Kelly @ Foodie Fiasco December 17, 2011 at 1:13 pm

Thanks for the giveaway!

39 AnAppleADay December 17, 2011 at 1:18 pm

i’d ;love to try~

40 Lisa December 17, 2011 at 1:33 pm

Oo pick me! :)

41 td December 17, 2011 at 4:37 pm

It would be awesome to add $100 to my Serve account!

42 alice December 17, 2011 at 7:54 pm

100 buckaroos can help a poor college freshman like me :)

43 susan smoaks December 20, 2011 at 11:52 am

i have heard a lot about serve and can’t wait to check it out
susansmoaks at gmail dot com

44 Gee December 20, 2011 at 8:22 pm

I’ve signed up for Serve AND downloaded the app to my iPhone! Woohoo!


45 Erin @ Girl Gone Veggie December 21, 2011 at 5:07 pm

I signed up for Serve!

46 Aimee @ ShugarySweets December 21, 2011 at 5:14 pm

What a cool thing! Hadn’t heard of it before today!

47 Christine December 21, 2011 at 9:06 pm

Love this.

48 Erica Best December 21, 2011 at 11:48 pm

I signed up for a Serve account!

purple_lover_04 at msn dot com

49 Tiffany Langston December 22, 2011 at 8:49 am

That bread pudding looked amazing!

50 Kimberly December 22, 2011 at 4:23 pm

What a great blog!!

Serve is a great idea! I signed up through FB & my email address ~

Have a great Christmas & New Years! :-)

Comments on this entry are closed.

{ 2 trackbacks }

Previous post:

Next post: